Bass Pale Ale is set to have name change
Bass Pale Ale is set to have its name changed to Bass Trademark Number One as brewer AB InBev looks to cash in on the brand’s history as the first ever registered trade mark in the UK.
It is also being poured into 500ml bottles to boost its presence on the shelves in an already crowded premium bottled market.
It is believe that the rebrand will be completed in time for a launch in 2014.
The bottled ale will continue to be brewed at AB InBev’s Samlesbury brewery, near Preston, while draught is brewed under contract by Marston’s in Shobnall Road, Burton.
Brewery manager Neil Nersesian, said:
“Bass Trademark No.1 is a timeless and iconic ale which is steeped in history. It will delight beer-lovers today, just as it has delighted them over the last 200 years.”
Marston’s took over the production of the ale after a deal between Interbrew and Coors for draught bass in 2005.
Bass Pale Ale was once one of the UK’s best selling beers but this success has stalled since AB InBev bought the brand as part of a £2.3 billion deal to buy Bass Brewers back in 200 when it was the Belgian-based Interbrew.
However, despite a slight fall from grace, the ale is still very popular, in particular in America.
Bass is renowned for its iconic red triangle logo, which was the UK’s first registered trademark.
The Bass brand started life as part of the Bass brewery, which was founded in 1777 – and in it’s history the beer was painted by Manet, fought over by Napoleon and Buffalo Bill and served on the Titanic.
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