Hawkshead Brewery gets facelift

Hawkshead has updated its branding, but the brewery insists it’s all about “evolution, not revolution”.

“The industry is going through a period of change and we wanted to reflect that in the new, refreshing branding,” said Hawkshead’s managing director, Alex Brodie.

The new branding, which includes a new logo, will run through each of the brewery’s products, whether it be cask, keg or bottle, and connect them all. It is an evolution of the existing brand, a design which builds on the brewery’s Lake District provenance.

Katie Rome, manager of The Beer Hall, the brewery tap, said: “I’ve had some really positive feedback from our regular customers who love the fresh new look.”