Ilkley Brewery’s New Victorian Website

Ilkley Brewery has launched its new and extremely creative Victorian inspired website.

Designed by Danny Pig and developed by Blue Mantis, it complements Ilkley Brewery’s recent rebranding efforts and Victorian brewing roots (the first Ilkley Brewery and Aerated Water Company close down in 1920).

The new site features a useful Beer Finder tool which allows visitors to see which pubs and Supermarkets stock the Brewery’s beers.

Speaking about the new site, Luke Raven, from Ilkley Brewery, said:

“We felt that our old website no longer reflected our approach, identity or business adequately so the new site was an essential part of our growth and overall rebrand.

“We wanted the new website to encapsulate our spa town brewing heritage, our stunning region, our brewing principals and our innovative approach. Our designer, Danny, and the web developers, Blue Mantis, worked tirelessly to ensure the project was not only spectacular and ground-breaking in terms of functionality and design, but also accessible both to our publican customers and real ale drinkers.

“Our goal was to create a place that people can explore as much or as little as they like, but ultimately a place where they can interact with us and become part of the process here at Ilkley Brewery. I feel the website definitely delivers on this front and I hope people enjoy the user experience.”

Luke Raven, Ilkley Brewery.

Designer, Danny Pig, added:

“The inspiration for the website design came from one of the original Ilkley Brewery and Aerated Water Company menus dating back to 1873 which the guys from Ilkley Brewery discovered in the archives. We have incorporated this Victoriana style into all elements of the brewery’s rebrand — from pump clips to bottle labels — and for the website, we’ve added a hint of steampunk style humour with a modern innovative twist to reflect Ilkley’s ‘deceptively different’ beers.

“I’m really pleased with the finished outcome, which I think sets the brewery apart from its competitors.”

Danny Pig, Designer

Martyn Lee, director at Blue Mantis, added:

“We were approached to design and develop a content-rich website to help increase Ilkley Brewery’s national presence within their target markets.

“The aims were clear — to stand out from the competition, utilising a high level of interactivity, but also to provide a user-friendly way to access key information about their business and particularly their products. The home page highlights this level of innovation and interactivity by featuring a full screen parallax system with animation, showcasing the brewery and allowing access to the different areas of the website.

“The site also features a content management system. This allows their staff to update any area of the website, particularly useful in keeping the news and beers up to date. Adaptive page templates adjust to mobile phones and computers of different sizes and resolution, ensuring that the information is delivered in the most suitable format.

“We are very pleased with the final site and have had fantastic feedback so far.”

Martyn Lee, Blue Mantis Director