Craft Beer Social Club Opening in Shoreditch
Beer tasting and education company The Craft Beer Social Club launches its next pop-up location in Shoreditch on Wednesday next week (November 27), running until Friday, December 20.
After its successful run in London Fields, the club has teamed up with Shoreditch based working space The Brew to open the new East London experience. The pop-up will open Tuesdays to Sundays from noon until midnight at 232 Shoreditch High Street, London E1 6PJ.
With almost 200 breweries opening in the UK last 12 months, The Craft Beer Social Club is continuing its quest to showcase the spectacular talents of small and independent British brewers. It will feature an ever-changing rota of British beers covering a range of styles. Members of the public will also be able to select The Handpicked Collection, which is a tasting menu of beers chosen by founder Justina Cruickshank.
Unique to the pub experience, guests will be treated to the club’s table service format of hosting in which friendly beer sommeliers are on hand to talk about the beers, answer beer questions and help educate guests about Britain’s rich beer heritage.
The joint venture pop-up with The Brew will also offer local entrepreneurs a series of events based around business and will use beer as the social fabric to encourage new relationships and collaboration.
Andrew Clough, managing director of The Brew, said:
“The social element of the events and pop-ups run by The Craft Beer Social Club are a natural fit with our co-working space ethos. The Brew is about more than just a work space, it’s about the people and connections within it. We’re looking forward to welcoming the public to this joint venture and hope it, alongside our mentorship and incubation plans, will be the first of many as we develop the brew’s co-working offering into 2014.”
Food will be served at the Shoreditch pop-up courtesy of a selection of street food chefs. Already confirmed is Colonel Tom’s Gumbo who will be bringing the taste of Louisiana’s winter warming stews to Shoreditch High Street. Members of the public are advised to book in advance, but walk-ins are accepted. It’s free to reserve a table via www.TheCraftBeerSocialClub.co.uk.
The pop-up will also feature a series of beer tasting events as well as a lunchtime round table series hosted by the brew that will shortly be announced. More information about these events can be found at The Craft Beer Social Club and the brew’s websites.