Hall & Woodhouse Premium Ale Insight Report 2013 is Out
The Hall and Woodhouse Premium Ale Insight Report is now out – click on the link provided below to download the PDF
Introduction from Anthony Woodhouse, Managing Director Hall & Woodhouse Ltd
Growing consumer interest in new beer styles, driven in part by new craft beer bars in the on trade, has evolved into the off trade. This has led to increased demand for innovative bottled ales and other craft beers, commanding higher prices and driving category value growth.
This trend is bucking that of the overall beer category, where customer price expectations and ‘deal mentality’ have led to stalling value growth and increasing pressure on margins. development of, and focus on, premium ale offers retailers an effective way to drive their total beer category value and help stem margin erosion.”