Sharp’s Brings Race The Doom Bar to Royal Cornwall Show

Sharp’s Brewery is bringing its ‘Race the Doom Bar’ challenge to the 220th Royal Cornwall Show. Visitors at the celebrated event at the Royal Cornwall Showground will have the opportunity to compete against one another in a simulated gig race across the Doom Bar, the notorious sandbank near the brewery in Rock, Cornwall.

Using Concept 2 rowing machines clad as gig boats, visitors at Extreme Sailing in Cardiff and the Cycle Show in Birmingham were the first to ‘Race the Doom Bar’ in 2012. This year, Sharp’s is calling on Cornwall to set the pace during the first challenge of 2013.

The Rock Gig Club is helping to host the competition, which is open to several categories, including men, women, adults, veterans and professionals. Sharp’s has invited gig teams from across the county to compete to win exclusive beer prizes.

James Nicholls, Brand Manager at Sharp’s, said:

“Doom Bar fans from all around the UK really embraced the chance to experience the inspiration for our flagship brand last year. We’re very excited to be bringing ‘Race the Doom Bar’ home this summer and putting renowned Cornish passion for the sport to the test at the showground.”
James Nicholls, Brand Manager at Sharp’s

In addition to the Rock Gig club, Sharp’s also welcomes a number of other local Cornish organisations to the stand to aid fundraising efforts including the brewery’s local football team St Minver FC, Rock Oyster Festival and Cornwall’s Air Ambulance, with whom the brewery will be collaborating closely throughout 2013.

Of course the stand would not be complete without Sharp’s award-winning beer. This year brings the new Airstream cask bar and beach bar deck fresh from its UK tour and Sharp’s will be running tutored tasting sessions every day of the show with their resident beer guru, Ed Hughes who will be unlocking the cellar to some very special beers. These tutorials will be in high demand and offered on a first come first served basis so please ensure you book early on the day.

Sharp’s flagship beer, Doom Bar, is named after the infamous sandbank at the mouth of the Camel Estuary, where the River Camel meets the Atlantic Ocean on Cornwall’s rugged north coast. The award-winning brewery will also be challenging its neighbours and visitors to ‘Race the Doom Bar’ at the Rock Oyster Festival on the penultimate weekend in June.