St Austell Brewery and Eden Project in new partnership
Two neighbouring Cornish institutions have teamed up for the first time and have launched a new beer to celebrate the partnership.
St Austell Brewery and the Eden Project have launched Eden Pale Ale, a draught beer which is spiced with saffron and alecost, a natural herb that was used to flavour beers in the 16th century and which is grown at Eden.
Pictured left to right at the launch of Eden Pale Ale are Eden Project co-founder, Sir Tim Smit, St Austell Brewery managing director, James Staughton, Eden project executive director, Gayle Coley,and St Austell Brewery head brewer, Roger Ryman
The three-year sponsorship deal means that St Austell Brewery beers, ciders and lagers will be stocked exclusively in bars and restaurants on the Eden site at Bodelva.
The companies are also developing joint marketing plans for events including the Royal Cornwall Show, the Great British Beer Festival, Eden Sessions and the World Pasty Championships.
Customers will have the first chance to taste a test brew of Eden Pale Ale at this week’s Royal Cornwall Show where it will be on sale in the St Austell Brewery Bar tomorrow.
Eden Pale Ale is brewed with a blend of British malts plus continental and new world hops and will be the first of a portfolio of Eden-inspired beers to be developed.
James Staughton, managing director of St Austell Brewery, said:
“Eden Pale Ale will be an excellent addition to our range in the exciting new craft beer market and we look forward to developing a selection of Eden-inspired beers using ingredients grown just down the road at the famous attraction.”
Gaynor Coley, executive director of the Eden Project, said:
The first brew of Eden Pale Ale beer will be jointly launched by St Austell Brewery and the Eden Project at the Royal Cornwall Show tomorrow and will also be on sale at the Eden Project Café, located in St Austell town centre.
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