Tring Brewery Gets a Great New Look

Paul ButlerLatest News, News

Tring Brewery is launching a new look for its beers today using applied colour psychology which recognises the importance of colour in influencing emotion, mood and behaviours.

The brewery is initially starting with a new look for its pump clips –  unifying the style across the range of beers and looking to increase its appeal to both new and existing customers.

Ben Marston, Tring’s Marketing manager, said:

“Since our inception over 20 years ago, we have constantly worked to offer a comprehensive range of styles to appeal to a wide audience. The results of years of dedication, the use of highest quality ingredients and evolving audience required that we refined all product branding, giving each beer the presence it deserves. We now have a cohesive design formula rather than mish-mash of designs all taking cues from different stages in the brewery’s past.”
Ben Marston, Tring Brewery’s Marketing manager

Kate Marston, KM Design founder, initially looked to identify one of four main personality groups that best represented the brewery and its beers. Once complete, a specific colour palette was selected and from this the design team were able to begin to selecting the final range of colours called Firelight (also known as the autumn group).

Firelight uses warm, comforting tones and avoids harsh black and white. Kate added,

“These warm, natural colours are appetising and attractive,” said Kate. “They have been selected to sit alongside each product, as well as saying something important about the brewery and its values. This, along with maintaining recognisable elements of past pumpclips, is key to the success of this rebrand for Tring Brewery.”

“You cannot underestimate the importance of colour and that if you get this wrong your customers feel uneasy even if they can’t put their finger on why this is.”

Kate Marston, KM Design Founder

Tring’s pumpclips have moved away from its distinctive triangle and now use a shield shape. However this is a subtle change in shape and one that will hopefully avoid consumer confusion. Kate has included triangles within the design as this reflects the heritage of the brewery which was originally located in the historic area of Tring known as the Tring Triangle.