New ‘Made of London’ advertising campaign for Fuller’s London Pride
Made of London, will start to appear in press and digital platforms later this month, and will feature the Fuller’s London Pride brand alongside a number of short stories which highlight the world-famous ale’s true London provenance.
The first in the series, introducing the story of how the beer came to be called London Pride, features the new London Pride bottle acting as a vase for the eponymous flower which, in wartime London, became a symbol of London’s determination, hope and pride.
Ian Bray, Managing Director of The Fuller’s Beer Company, said:
“So we developed the Made of London campaign with our new agency, The Corner, to unearth and explain some of the fantastic stories that have made London Pride the legend it is today.
“Some of the tales this beer has to tell are incredible and others, once you sit back for a while, make perfect sense. Like the flower, for instance, which was a symbol of London’s spirit during the blitz.”
The campaign breaks with press adverts from May 20, a digital campaign from May 27 and posters appearing across the Greater London area on billboards, bus stops and cross-track Underground sites from early June.