Purity Brewing Co hire former Heineken marketing man
Former Heineken executive Darryl Hinksman has been hired as Purity Brewing Co’s new head of brand. His role includes all marketing for Purity’s portfolio of beers, as well as responsibility for driving the Warwickshire brewery’s off-trade sales, which is particularly important as Purity has ambitions to grow its national distribution.
The appointment comes as Purity prepares to open a new brewhouse at its site near Alcester. The facility will enable the brewer to produce up to 140,000 pints of beer every week, a 150% increase in brewing capacity.
Darryl spent four years as head of on-trade customer marketing at Heineken, sitting on both the on-trade and UK marketing executive teams. He was also head of the team responsible for developing on-trade stocking and investment strategies, as well as advising on the consumer and customer targeting for new product launches. His time with Heineken also included being an account director in the off-trade.
Purity’s managing director, Paul Halsey, added: