Purity Brewing Co to launch its first Keg Craft Beer
Purity Brewing Co is launching its first kegged craft beer this autumn, called Longhorn IPA.
With an orange/light copper colour, Longhorn IPA will have the aromas of grapefruit, pine, peaches, mango and passion fruit, says the brewer. Its taste will be complex, deep fruit with a pronounced bitterness and smooth finish.
The launch of the new beer comes as Purity prepares to formally open its new £1.5m brewery. The new, semi-automated Braukon brewing system, which was imported from Germany, will allow Purity to produce the equivalent of 140,000 pints of beer a week, a 150% increase compared to the facility it replaces.
Paul Halsey, managing director of Purity, said:
“It’s been almost eight years since we brewed our first ever barrel and since then our success has been the result of producing beers made with heart and soul, delivering unrivalled quality and consistency. In addition, we’ve crafted a brand that is innovative, fresh and funky, which appeals to younger men and women, as well as traditional ale drinkers. Our beers are equally at home in pubs, as they are in cafés, bars and restaurants.
“Also, by associating Purity with the independent music and arts scene we have created a brand that is cool in what has been historically a very traditional market.”