Bath Ales Special Pale Ale available in bottles
Bath Ales will now be selling its popular Special Pale Ale in 330ml size bottles, to help tempt lager drinkers into trying premium bottled craft beer.
Infact, this is the first time that Bath Ales’ Special Pale Ale has actually ever been bottled – and will join other Bath Ales’ beers that are sold in 500ml bottles, including: Gem, Barnsey, Wild Hare and Dark Side.
Mark Harding, Bath Ales’ sales director said:
“Some people prefer to drink from smaller bottles so we wanted to try out this format to help us reach a new audience. Our Special Pale Ale is a full-flavoured beer with a wonderful golden colour, so whether drunk from a bottle or a glass, one taste is never enough.”
“These new bottles are already proving popular with our on-trade outlets and we’ve seen high demand across the South West. A smaller bottle is often a popular choice at lunchtime and the low alcohol percentage of the beer (3.7%) makes our Special Pale Ale the perfect accompaniment with food. The plan is to secure broader distribution for the beer and the early signs are promising.”