Greene King Invests in New Innovation Brewhouse
Greene King’s commitment to brewing is being further underlined with a £750,000 investment in a new innovation brewhouse at its base in Bury St Edmunds, Suffolk.
The new brewhouse will allow the brewery behind some of Britain’s best-loved beers to draw on more than 200 years brewing excellence, while experimenting with a range of new ingredients, yeasts, styles and flavours to enable greater exploration into more craft beer styles.
A small packaging area, designed to produce all formats for both the on-trade and off-trade, will also form part of the new brewhouse, which will be launched later this year.
Chris Houlton, Managing Director of Greene King Brewing & Brands, says the company is determined to capitalise on impressive sales growth by offering even greater choice to customers and consumers alike.
He is also looking forward to the chance that this new innovation brewhouse will give his team to demonstrate further their flair, creativity and brewing credentials.
“We are listening to our customers and investing in innovation. It is also a real chance to put into practice some of the ideas we have had before but until now have not been able to turn into reality. It is the start of an exciting new chapter for our business.
We have some exciting plans and brews ready for the opening of the new brewhouse, so watch this space!”
The innovation brewhouse will open on 20 November 2013, with the first craft beers brewed at the new innovation brewhouse expected to be available from early next year.