Rekorderlig Cider introduces new bar dispenser and flavour
The Swedish cider brand Rekorderlig is moving into draught this summer and has revealed the next stage of its £4m “Beautifully Swedish” campaign – along with a new flavour.
A new wood and stainless steel font with LED lights on the dispenser is designed to get noticed on the bar and the LEDs will change colour depending on which fruit flavour is selected!
Gemma Copping, Marketing Director said:
The marketing campaign will also include a pop-up style Scandi-style summer house in Victoria Park London – serving swedish food and cider cocktails and is expected to attract 2,500 visitors over a 2 week period.
A new Wild Berries flavour will also be released joining other existing flavours including: Apple, Pear, Peach and Apricot, and Strawberry and Lime