Rekorderlig Cider introduces new bar dispenser and flavour

The Swedish cider brand Rekorderlig is moving into draught this summer and has revealed the next stage of its £4m “Beautifully Swedish” campaign – along with a new flavour.

A new wood and stainless steel font with LED lights on the dispenser is designed to get noticed on the bar and the LEDs will change colour depending on which fruit flavour is selected!

Gemma Copping, Marketing Director said:

“Currently, fruit cider accounts for only a small percentage of the total draught cider category and, with fruit cider driving the growth of the packaged cider category, we feel there is a real opportunity to extend this trend into the draught sector”
Gemma Copping, Marketing Director

The marketing campaign will also include a pop-up style Scandi-style summer house in Victoria Park London – serving swedish food and cider cocktails and is expected to attract 2,500 visitors over a 2 week period.

“Consumers new to Rekorderlig will have the opportunity to live and breathe our brand heritage and style, while fans will sample their favourite flavour in a variety of innovative cocktail serves, all in a setting that embodies our Beautifully Swedish mantra”
Gemma Copping, Marketing Director

A new Wild Berries flavour will also be released joining other existing flavours including: Apple, Pear, Peach and Apricot, and Strawberry and Lime